Being aware that their home residents’ families often live some distance away, Korian looked into new means of intergenerational communication for its customers.
To do so, it called on the well-known digital technology company, Famileo, to provide its residents and patients with the “21st century post card”: a social network on which family and friends can send private messages and photos from their smartphones or the dedicated website. Messages and photos sent via this system are automatically laid out and periodically printed in the form of news sheets then delivered to the Korian retirement home residents.
The system also allows Korian homes to send messages to all or specific resident’s families, which makes it easier for them to share the daily life of their relative in the retirement home.
After several months’ trial, participating families reported the creation of a real sharing dynamic that sometimes even went as far as re-establishing weakened family ties. For their part, Korian retirement home residents receive regular family news on a printed news sheet, which encourages conversation with other residents and home staff.
“This is an innovative project that meets the need to reinvent intergenerational communication. Through this innovative partnership our aim is to promote relations between our residents and their families by reconciling their respective modes of communication: digital for the young generations and paper for the older ones, to which they remain very much attached. Underpinning this system is our desire to increase communication and open up our homes to the outside,” says Sophie Boissard, CEO of the Korian Group, in conclusion.